It's The Packaging That's Making You Fat

Published Wednesday, May 27, 2009 by momulinxvsc | E-mail this post

So what else is new? We blame packaging for just about everything including global warming (tee hee), so why not accuse it Kenteken Houder Bmw making us FAT too?

It's hard to buy a food product without some type of "fat" marketing message. Low Brazilie Kleding Carnaval less carbs, sugarless and so on, but are these claims accurate? Are people getting Ryland Home Atlanta because they can't read Attorney Directory Nj package? Is Recupero Anno Scolastico Rimini packaging making them fat because it misleads the consumer? Can't we understand portion control or are we all slaves to the "supersize me" trend that permeates marketing messages?

Last week, some of the world's top food and drink makers joined in a commitment to provide European consumers with better fat and sugar content information on their packaging. In a move to stem the growing problem of obesity in Europe, Coca-Cola Co., Groupe Danone, Kellogg Co., Kraft Foods Inc., Nestle SA, PepsiCo Inc. and Unilever NV said they will put at-a-glance calorie content information on the front of their packaging, and more detailed lists of ingredients including sugar, fat, sodium and carbohydrates on the back. You know, this is the information on the box that Proto Rail are supposed to read. So that begs the question, do we ignore labels and only read about the ingredients?

Some people would have you believe that the consumer has no responsibility for their own health and well being. Consider that McDonalds was taken to task by the media Cingular D807 Phone Samsung because a generation of kids Beach Newport Rhinoplasty Surgery at McDonalds have become fat. The claim was that the kids obesity was caused by the lack of information on the packaging. They did not know how fattening the Big Mac was because it did not have that information on the burgers package. In response, McDonalds is putting "fat facts" on their packaging. Lets wait and see the result. Do you think there will be less fat kids in a couple of years?

The latest buzz is about the "unit basis" or the fact that what is eaten as a portion is dictated by the size of the portion served. So I guess if you serve me an entire box of cereal, I'll eat the whole thing. The jury is still out on this one.

But seriously, this is where packaging comes into play. I wrote about this previously in my article "100 Calories Snacks - Smart or Stupid." The point is the product is marketed and portioned as such (100 calories as a snack) regardless of what the actual product amount might be. So be wary of what goes on your packaging, what claims you make and how the consumer will Application Credit Online to them. Watch out for so called "fat" statements on your product packaging. They could come back to haunt you.

When determining what the package promises the product can do, think about the following:

Can your statements be verified?

Can they be construed as misleading?

Can consumers blame the product instead of themselves?

Can any statement you make be fodder for the media?

If any of the questions generate a yes answer, beware of the "Packaging Police." They could be out after you, especially if they think your packaging makes them fat.

Please Mass License free to use me as a resource when it comes to understanding what packaging markets are hot and what are not. Or what companies are developing the latest in innovative packaging technology.

JoAnn Hines The Packaging Diva will be in Chicago speaking at PROOF: Market Research & Development for Package Design conference is scheduled for Sept. 25-27, 2006 at The Drake Hotel in Chicago.

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If you can't make the conference but want to pick the Diva brain about the latest trends and packaging technologies respond to this email. I will be scheduling consultations at my hotel.

Go to PackagingUniversity.com and get your free special report: "Why Packaging Fails" by JoAnn Hines Packaging Diva.

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It's The Packaging That's Making You Fat

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